Enterprise 2.0 reads – August 2010

Under the blazing sun of August, enterprise 2.0 experts and practitioners have been shining their brightest with great articles and insights. Here is a taste of what I think to be the most exquisite #e20 reads of last month: 

Enterprise 2.0: All Social Software is Not Created Equal 

Software for the business is, and should be, different from that offered in the consumer market. 
Today’s expectations are being set by the consumer market…The trouble is, the pace at which consumer’s expectations are changing is quick and vendors are constantly trying to keep up. 
Social business software has to empower employees, it needs to provide capabilities that seem almost natural to use because it helps get the job done, helps them work together and seems like a natural part of the process. 


When we read Semler we can’t say anything else than ‘Hey ! They’ve been 2.0 since the 90s”….and forget there is no mention of any tool in Semler’s story. Maybe they’re not using social media at all…because their culture makes it useless. Maybe they use social media but don’t even mention it because either they think culture and management is what matters and the rest comes with it, or that it’s so natural to use it in such a company that questioning social media’s relevancy is a waste of time.

The Evolving Social Organization

In complex environments, learning is much more than just a matter of structured knowledge acquisition. However, that is all that training enables. 

We know that informal learning happens all of the time but often the best answers or experts are not connected to the person with the problem. Social learning networks can address that issue by giving each worker a much larger group of people to help get work done.

As our work environments become more complex due to the speed of information transmission via ubiquitous networks, we need to adopt more flexible and less mechanistic processes to get work done…But the ability to deal with complexity lies in our minds, not our artificial organizational structures.

The business case for social intranets 

Most people will, if they’ don’t already, come to understand that a social intranet is not just about adding features such as blogs, wikis, activity feeds, social bookmarking and micro-blogging on top of a traditional intranet; it’s about rethinking the purpose of intranets with the intention of bringing the paradigm shift in how we communicate and collaborate.

Although the notion of social intranets is quite new, the business case for social intranets is anything but new. In fact, it has existed as long as there have been enterprises, and it’s growing stronger and stronger the more vital timely access to the right information and knowledge becomes for an enterprise in order to compete and thrive…

Don’t call it Enterprise 2.0  It doesn’t convey any message that revenues and profits will increase any time soon.
Don’t use the word ’social…most of [CEOs] believe that … [ a happy social life] is something best kept out of the office
Don’t emphasise the technical pointsMost CEOs do not want to hear about iPads or whether iPhone or Blackberry is better for accessing Twitter when traveling.  And if you descend into discussions about bandwidth, you’ll have lost them completely!

Other goodies:

Extensive List of over 30 Enterprise 2.0 Case Studies and Reports

“Dear IT Guy, Can You Actually Use the Tool You’re Creating?”

Lamia  Ben