Enterprise 2.0 reads – October 2010

October was a very exciting month. Thanks to Twitter and Justin.tv, I was able to follow The Enterprise 2.0 Summit in Frankfurt and Startup school, Both amazingly enriching. Although I can’t hide, I would’ve died to physically be there! I also had the chance to be part of Blog Action Day (this year’s theme was: water), Ignite Casablanca and the 350.org event in Rabat. 

Anyway, I’ll leave you with the reads that steered the most conversation around Enterprise 2.0 this month and some goodies at the end. Enjoy!

While businesses are still coming to terms with how social affects their business… the discussion has turned increasingly serious in recent years about whether there actually needs to be a Chief Community Officer or Chief Collaboration Officer.

there are many solid bulwarks within an organization’s hierarchy from which to actively drive improvements in communication and collaboration using social software….
It really takes a village, or more properly, an forward-looking organization that is trying to recalibrate itself around the way that the way that the world seems to be shifting.

While it is critical to have collaboration leadership articulated and demonstrated at the senior executive level, the responsibility for enterprise collaboration cannot rest on one person, especially one who is already extremely busy and most likely does not have the nurturing and coaching skills needed for the job.
There is only one person (or many, depending on your perspective) for the job of actively collaborating – YOU! Ultimately, each individual in the organization is responsible for collaboration. 

In brief I see the evolutions within the Enterprise 2.0 sphere very much in relation towards the “dissemination of a virus” – not yet fully spreaded but highly contagious to slowly infiltrate the whole organisation, corporation, industry and economy….

for the bigger parts of the corporations we are in a situation where E20 is not only faced with the problem of “siloed” information management to be solved by E20 but even with the problem of “siloed” expert languages to hinder E20 even get started right.

Is your organization a process (several operational steps to get things done) or a network (smart knowledge workers connecting to get things done)? Or is it both?
People with a certain passion and expertise connect and collaborate to get work done. Of course there are operational processes in companies. And if they can be automated, we should do this quickly. However the amount of time and money being put into these operational improvements is, to me, disproportional to the amount of time being spent by knowledge workers on non-operational work.

Conclusions are the same than those I made about the ROI of enterprise 2.0:

– technology has no value by itslelf

– technology should allow to to things that couldn’t be done before

– rules were set to accomote the limits of previous technogies. The new technology has no value is old rules are not replaced with new ones adapted to the new potential that can now be harnessed.

Enterprise 2.0 Summit in Frankfurt A Wiki with major takeaways from the event.
Startup school Videos from Startup School 2010

Lamia Ben

Ignite Casablanca : The event in review


It was a tremendously enriching experience for me to assist to the first African Ignite show ever; I’ve been a fan of their motto: “enlighten us but make it quick!” since forever and had to fight the flu to make it (which is one of those moves I’m sure will never regret!)

For those of you who aren’t familiar with the concept of the Ignite show: Ignite is an O’Reilly event, which is basically an ongoing series of speedy presentations. They range from building multi person pogo stick to hacking chocolate, any topic that geeks hold dear. Each speaker gets 5 minutes, 20 slides that auto-advance every 15 seconds. The ignite show went Global this year and we were lucky to have the first African ignite organized in Casablanca.

Presentations ranged from “NoSQL” to “the Glorious strategy of failure” (one of my favorites by the way). I had a hard time understanding some (maybe they weren’t geeky enough for my brain to compile) but I can proudly say the event was a success.

Here are some of the presentations that I liked, disclaimer: these are very subjective choices:



Anas B. El Filali, alias big brother, “the glorious strategy of failure”. A presentation the “Seth Godin way”. On how we should rather accept failure and try to learn the best we can from it. In other words, how to transform failure into success.


The “Wardriving” presentation by Karim Jazouani was an amazing, cool and very casual presentation. Wardriving is actually “the act of searching for Wi-Fi networks by a person in a moving vehicle, using a portable computer or PDA”  [Wikipedia entry]. Loved the way he managed to turn the game into an awareness campaign for higher Wi-Fi security.


And Finally the Moroccan dream, a presentation by Youness Quassimi. Very fun story behind the making of a 6 morrocan’s dream start-up : http://www.synergie-media.com/

But Ignite show isn’t just about presentations, it’s about the atmosphere. I surely had a lot of fun mingling with people I only knew by name or through an Avatar on Facebook or Twitter. I missed a bunch of them though, mainly because of the archaic phone I’m proud of possessing, but had the chance to connect with them later on Twitter.

Bottom line is: If you hear about an Ignite show near you, don’t even consider missing it!

And yes, how can I forget the icing on the cake?



Yeah I know, it’s not that clear (I would love to blame it on drew’s cancer  but it was Casablanca’s rain and my short-sight’s fault. Note to self: always have a marker in arm’s reach!) and Yes I’m no super blogger (Jeeez a girl can dream, can’t she?). Yet, it was a great gesture from Mr Sefrioui. Thank you Sir, much appreciated! (Special thanks to my Geek friend Oussama who made this possible)

The upcoming Ignite Casablanca is to take place in few months. Until then I’ll leave you with some goodies, Cheers!

For More photos: Link

Finatech’s fan page on facebook has more details on the event: link

The event was organized by Salah‐Eddine Benzakour &  Jean‐George Perrin  And sponsored/hosted by Finatech

Lamia Ben.