Enterprise 2.0 reads – June/July 2010

    Due to some extreme reasons, I had to combine one post for both June and July. Here are the articles I've read and found to be really interesting, arranged by their common subjects. Enjoy!

Enterprise 2.0 adoption:

My Enterprise 2.0 Rollout: 4 Keys to Success
Early this year, executives at Philips,…initiated talks on selecting and deploying an enterprise 2.0 suite for its 100,000 employees worldwide….De Vries attributes Philips' success to four guiding factors, which he recommends to others considering a deployment of an enterprise 2.0 suite.

1. Begin with a clear strategy.
2. Partner with the business. "You have to realize that these are not IT initiatives, these are IT and business initiatives,"
3. Lead by example and learn from others "When you see active involvement in the leadership, we saw it take off virally"
4. Loosen the reins

Enterprise 2.0 adoption : it’s about comfort
The challenge is both simple and complex at the same time. It’s about bringing new ways to collaborate in the workplace, positionning and articulating them with what’s existing, while taking the software side into consideration.
We often think in terms of know-how, want-to-do, being able to do…and work hard on these levers. But we often forget the invisible relationship that links these levers together : comfort… it’s about how people feel when they face a given situation. If they are in their “comfort zone”, where they feel well, they don’t fear anything, don’t fear doing a mistake, understand how things work and interact. They know what to do, when to do it, how to do it and can anticipate the effects of their actions, of the others’ actions. In this context everything is fine.

Enterprise 2.0 Conference (the official website)

Reflections on the Enterprise 2.0 Conference Boston 2010
Here were some of the largest take-aways for me and what I saw at the event:
– Designing Enterprises for Loss of Control: While we’re still learning exactly what it means to design for loss of control, particularly in the enterprise, it’s readily in the spirit of social software with its general lack of barriers to participation or preconceptions about how people should come together and build value on the network.

Enterprises Are Going Social: While most organizations worldwide now have social software in some form, at least departmentally, the deeper and wider use of Enterprise 2.0 strategically, across all stakeholders (customers, partners, and workers) is still emerging in most organizations.

What I learned this week at the Enterprise 2.0 Conference in Boston
I wanted to share the biggest thing I learned at this conference: No matter what anyone tells you, no one really has a clue how to “do” social in the enterprise.
Here’s why I say that:
– There is way too much posturing and selling from vendors
– No one is talking about practical ways to architect social solutions
What I’d like to see…
I’d like to see a Web 2.0 conference for practioners. I want to get down in the weeds about psychology, ethonography, sociology, APIs, build vs buy, customize vs wait for a platform change, etc. I want these technical details to be able to make more informed decisions.
I’m hoping part of this open movement is having vendors be open about their roadmaps and inter-operability with other business applications.

Enterprise 2.0 and processes

Enterprise 2.0: Why process matters
Many Enterprise 2.0 vendors and practitioners focus on improved collaboration, rather than business value, as an end goal. These folks forget that vague promises of performance improvement are not a substitute for concrete, definable business results.
Enterprise 2.0 and Social CRM will eventually merge as highly complementary components of a broader change in how organizations handle cross-boundary work relationships. Collaboration is a support for better business processes, but it is not an end in itself. ~Mike Fauscette

Enterprise 2.0 and processes : what are we talking about ? (and why…)
If we defined processes are a sequence of tasks with variable flexibility depending on their object aiming at turning raw material (even intangible) into a product or service, maybe the concept would become more reputable….enterprise 2.0 may help with ERPs –The Easily Repeatable Process- (at least in an ongoing improvement process) and is the best way to run BRPs –The Barely Repeatable Process-, which will become more and more essential in the workplace.
In one sentence and to be done with this misunderstanding, when we talk about processes and enterprise 2.0, it’s not necesarily about processes as they are but as they should be.

Enterprise 2.0 is much more than process enrichment as well as it’s much more than random community dynamics driven by a kind of invisible hand,…it’s logical that businesses start to work on the lower ‘in the flow” layer to create synergies between both and help enterprise 2.0 to deliver its full potential…and not only through “process socialization”.

And I'll conclude with a delicious treat 🙂 Elsua's : Forget Social Strategy, Think Social Philosophy: Hippie 2.0

We need to stop thinking about social strategy and push more along the lines of social philosophy.
Because, after all, who wants to live in a world like today’s…? Would you like your children to inherit such unsustainable world? I am not sure about you, but I wouldn’t…And, for sure, I would want to see a better picture than what we have today! … Now, can social computing help achieve that?
What if through the usage and adoption of social software we would have an unprecedented opportunity to change the world we live in? Wouldn’t we want to seize that opportunity and make it happen?

Are you ready? Will you join the Hippie 2.0 movement?

Lamia Ben

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