Techwomen takeaway II: Done is better than perfect

This is the review of a Facebook techtalk we attended as part of the Techwomen program. "Done is better than perfect" was on one of the signs I saw in Facebook's building and is one I found to reflect perfectly the culture of the company. 

You do not get to more than 500 million active users, 30 Billion pieces of content shared every month and more than 700 Billion minutes spent monthly on your website without having a great company. In fact, it has been found that in the war of talents, Facebook is winning the day. How can a relatively young company take down Silicon Valley's giants? I've pondered that question for quite some time, lucky for me I was able to attend a techtalk at Facebook where I had found few answers (I say few because, let's be realistic too, you can never get to the gist of it).


source: Topprospect

It's the culture, stupid.
Signs are spread on Facebook walls and employees are encouraged to comment them.
Mike Schroepfer, VP of engineering at Facebook.
"What would you do if you weren't afraid?" A question that according to Mike Schroepfer, VP of engineering at Facebook, lies in the middle of the company's culture. A culture that incorporates transparency, embraces failure, encourages going fast and breaking things and inspires its employees on being bold. No wonder that Hackathons are a huge part of Facebook culture ("Hack" is actually written on the face of the building). Mike enumerated the number of projects that saw the light during hackathons, Facebook's chat, video, Hip Hop for PHP project to name a few. He said that these events offer employees and interns a chance to launch ideas they're excited about and help create a collaborative dynamic that is essential to stirring innovation within the company.

Going bold has also been the motto of the Prineville project which aimed to Build a Data Center that approaches the theoretically most efficient Data Center and that doesn't require any air conditioning. By circulating the air from the outside into the building, the Data Center was based on a "We just open the window" approach which was a first in the industry. The details of Prineville's design have been made public and can be accessed on to "help other companies save money" says Mike.   
Prineville primary design.

It's not not about Technology.
Having a culture that readies the ground for innovation is essential, but building the IT to support it is the voucher of its sustainability. Tim Campos, director of IT, gave us a compelling overview of how IT at Facebook supports a "move fast and break things culture". 
It starts by breaking the old school paradigm and maintaining an environment that values productivity and efficiency, gives employees "Choice", offers them awesome support ("If it's not awesome support, it's not good enough" according to Tim) and is essentially agile. The Facebook way, as Tim calls it, is based on living the enterprise's standards, personalised automation and a menu of choices. 
"We think that employees don't need to be controlled, they need to be empowered". To illustrate this, Tim presented the supply vending machine. A dispenser that tags supplies with their price to create self-accountability in employees. "It's ok for them to use, but it's good to tell them how much it costs".     
Courtesy of fortunebrainstormtech : Vending machine @ facebook 
Tim Campos also gave us an overview of some internal tools used by Facebook to support a culture of openness, sharing and transparency. Facebook uses platforms that enable employees to know where they are positioned within the organization. Each employee has an internal Facebook page that states who he reports to and what projects he has been working on.
Discussions aren't done around emails but rather occur in a Facebook-notes-like fashion with features such as comments and likes. 
Employees review are also revisited. Facebook uses Rypple to get feedback from employees. If an employee does something exceptional (even outside of his team), he can get recognition "Give a Thanks" from fellow collaborators and a notification is sent to his manager. This not only helps with performance reviews but means a lot to employees who feel valued for the job they do.

Facebook's story is an impressive example of how a culture backed up by solid IT can create an ecology for innovation. In the end, it's about empowering your employees and reinventing yourself on regular basis. less control is really equivalent of more impact!

"Our work is 1% finished" one of Facebook's mottos

Lamia Ben.

What does Facebook’s Open Graph mean for the common user ?


Image courtesy :

I watched the livestream of F8 Today. I’m no developper, I know, but it’s always good to know what’s going on in the social Networks internal loops.   

There was a bunch of new features announced, no location-awareness yet, but the annoucement included a one-for-all permission dialog and oAuth adoption which was very well welcomed by the audience. 

What seemed to be the most important new feature was the Open graph concept. The idea lies in going from a relationships mapping (what facebook used to do) to mapping every activity one does on the web and aggregate it on one platform that is facebook. It’s basically trying to connect real life things to your social graph. 

Yelp is mapping the graph related to businesess. Pandora is mapped to music. If we can take these maps of the graph, we can make a web that is more social, personalized, smarter and semantically aware.


What does this mean for the common user? 

From now on, you’ll see a Like Button all over the internet. Actually, Facebook announced partnerships with over 30 websites such as CNN, ESPN, IMDB, Pandora and Zuckerberg expects more than 1 Billion Like buttons to be scattered all over the web in the coming 24h. 



If you happen to like, say a movie on, the Like button will power a suite of plugins : “the Activity Stream Plugin”, “the recommendations plugin” for example.

You liking this movie will go directly to your Facebook stream. Not only this, since it’s a movie, it will also go under your favorite Movies on Facebook, giving a more personalized touch to your browsing. You’ll also see Facebook friends who happen to like the same movies as you do.

A great example of the recommendation plug-in is Pandora. Now for the first time when you go to Pandora it will be able to start playing music from bands you’ve liked all across the web.

These are quite powerful concepts that will absolutely change the way we browse the web. Reading an article on CNN will become a social experience as well. With platforms like open graph and @anywhere the social web is becoming more than a reality. How far will all of this go, I guess we’ll have to wait and see…

The integral keynote script can be seen on techCrunch

Update: Reactions to Facebook Open Graph accross the web


I Think Facebook Just Seized Control Of The Internet   

Ignore Facebook Open Graph at your peril – this is Web 3.0  

Facebook Open Graph: What it Means for Privacy

Microsoft And Facebook Join Forces For Cloud Based Docs

Facebook Platform linking web with your friends 

Add Facebook Plugins to your Blog – Quick Guide


Lamia Ben