Enterprise 2.0 reads – December 2010

Beside the usual prediction posts that have become part of December’s landscape, I have come across some interesting reads that discuss issues at the heart of the socializing organizations. Here is a taste of articles that can’t afford to be missed in my sense.

Enterprise 2.0 and culture : change or do with it ? By Bernard Duperrin

If enterprise 2.0 needs a specific culture so let’s change the corporate culture before starting! On this point, I agree with Lee Bryant : we can’t mandate culture…We need approaches that co-build cultures and work models.

…The paradox of the cultural question is that no one has the answer, and that there are many chances no answer exist. The only certainty is that we can’t discuss the existence of such concerns and that even a strong corporate culture won’t be enough to override it. Then, dealing with the issue will be nothing but dosage and feeling.

Creating a culture of collaboration By Oscar Berg   

What makes building a culture of collaboration hard is that it requires constant work and awareness. You have to consciously think about and practice collaboration in every situation where it benefits the individual and/or the group until the collaborative behavior in that kind of situation happens "naturally" in the sense that we have programmed ourselves how to behave and do not need to spend mental energy – the collaboration auto-pilot is on.

A key lesson to make when trying to achieve this in a business context is that if you leave out the fun, autonomy, trust, creativity, the sense of engagement, then not much more than extrinsic motivators such as monetary rewards exist to build a culture of collaboration – and then you are on the road to failure for sure. 

Management at the time of social media By Esko Kilpi Oy

That is the way we have seen it: managers inspire, motivate and control employees who need to be inspired, motivated and controlled. These dynamics create the system of management and justify its continuation.

For the first time in history it is not profitable to simply think that managers manage and workers work… Top-down, one-way communication or separating thinking and acting don’t produce results any more…Now we know that intentions arise as much in the actions and outcomes cannot be fully known in advance. This is why a new, different, view of management is required to serve the creative, learning-intensive economy.

Social Business gets seal of approval By Christoph Schmaltz

In its latest Web 2.0 survey management consulting firm McKinsey gave its seal of approval to what is emerging to be known as social business.

According to McKinsey a networked enterprise is one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization's reach to customers, partners, and suppliers. 

All in all, the McKinsey report does not provide any new revelations for social business practioners. However, McKinsey's seal of approval (and not to forget Gartner's) will hopefully be the catalyst for getting the social business engine started properly in 2011. Bring it on! 

Enterprise 2.0 Roll-up: You Can Hate it, but You Can't Kill Email By Chelsi Nakano

"Just as video did not kill the radio star, social media will not kill e-mail," wrote Phil Green, CTO at Inmagic… Google Wave is, of course, a primary example of why we're just not ready for the level of collaboration we think we are. 

Green points out that e-mail’s strength lies in connecting, not collaborating. "People will connect when there is context, because they have a shared reference point, a reason to connect. At some point, bringing that connection (or connections) into a collaborative environment is necessary to address problem solving because the socially connected people have a basis for their discussion."

The point: We're not going to see the end of e-mail in 2011, but we're probably going to see a big dent in its user base.


Lamia Ben.