In fact, it has been proven that people at the office are inclined to communicate and discuss ideas with other people from the same silo. Ronald Burt has observed that information circulate within groups before spreading across groups. Leaving thus, big gaps between those silos that only few “connectors” tend to cross. The fragmentation of the information flow within organizations can cost them their survival in an economy as complex, competitive and changing as today’s. These critical gaps are serious inhibitors of collaboration, effective problem solving and innovation. These gaps are what I like to call “Organizational black holes”.
How to identify organizational black holes?
The use of Social Network Analysis (SNA) within organizations has proven to be of great added value for businesses. ONA’s perspective of an organizational network gives great insight on the connections among and between different entities. Most companies don’t even have a comprehensive picture of their employees’ capabilities, how information flows, who are the go-to experts within their organization… X-raying their inner workings helps organizations uncover these black holes and hence, remedy to the situation.
Once the picture of the information flow/collaboration/decision making… network is clear and the gaps pinpointed, focused actions can then be taken. The idea is not to have a massive hairball connecting everyone to everyone else. It’s not realistic and clearly not very efficient. The idea is to create targeted connectivity.
Step 1: Identify key network members -the few people who cross the gaps- and connecting them together. This can help enhance the flow considerably.
Step 2: Insure that these handful of people champion initiatives that build communities (an internal social network for instance), encourage networking and tap into the knowledge of the communities’ key members by making that knowledge available and sharable. Some organizations tend to bring employees together to work on a project when they wouldn’t have met otherwise.
Step 3: Recognize boundary members who bring insights and perpectives of one community to another.
Step 4: Wash. Rinse. Repeat. Networks are very dynamic and the need to measure the progress every step of the way is essential to keep the implemented actions on track. Isolated nodes aren’t welcome but neither are over-connected ones.