Enterprise 2.0 reads – September 2010

The back to school season brought interesting discussions with it. Raging from the email ever-lasting replace-or-not-replace question, to the value enterprise can get out of social software. Here are some of the reads I enjoyed and a bunch of goodies I’m sure you wouldn’t want to miss at the end. Have a great October!

On email

Email is the enemy of collaboration?

Reasons for the dominance of email:

– Ubiquity. 

– Integrated calendaring, for planning and scheduling meetings.

– Task and contact management.

Negatives – poorly managed content, the explosion of storage requirements for email, and siloed information.

Email will only be replaced as the primary technology for collaboration when something else gives a unifying interface to the collaboration activities that people do. Only when you can be assured that everyone will be able to interact with everyone else through a new tool with there be widespread adoption, and for this, Laurence argues we need a shared protocol similar to what we have with email ("SMTP"). 


A World Without E-mail: One Man’s Vision of a Social Workplace

A great interview with Mr Hippie 2.0 : Luis Suarez where he lays down his vision of a world with minimal email:


“We will still have e-mail in ten years. I don’t want to kill all e-mail, but I want to help people re-purpose it. We will see traditional tools like e-mail redesigned to be used for what it was originally designed for.”


How-to advice…so that individuals can take steps to reduce the amount of e-mail they receive:

1. Don’t Reply

2. Study Your Inbox

3. Tackle One Area a Week


Email’s Dark Side: 10 Psychology Studies

We're used to hearing about the negative side of the balance-sheet, about email's addictive nature and the unnecessary stress it injects into the modern worker's life, but we downplay these problems because it's so incredibly useful. Now that email is well into middle age (the first emails were sent in 1965), let's take stock of what we know about the darker side of email:

– You check more often than you think

– Email eats a quarter of the working day

– It takes 64 seconds to recover from an email

– Stressed emailers

– …


On Enterprise 2.0


Three questions to answer before starting your Enterprise 2.0 project

For all those who are planning for Enterprise 2.0 initiatives, they might want to give this some further thought. Three important observations:

– Identifying the real barrier

Of course, there are the obvious suspects such as physical barriers, which in general have to do with the geographical distribution of the organisation and its employees. Yet, even in those situations, the physical separation is not always the real barrier.

– Identifying the correct remedy

Depending upon the specific situation, correct remedies often involve changing an existing context.

– Designing the right solution

While in many of the cases mentioned, social technology was part of the solution, in nearly all cases, this was complemented by other types of 'social' interaction approaches, such as face-to-face meetings, formal workshops, getting-together events, which often proved to be the real catalysts for initiating and keeping the momentum.


4 Keys to Enterprise 2.0 Success

Simple wins. That’s a mantra to repeat when considering how to introduce Enterprise 2.0 tools into your organization.  And besides simplicity, here are 3 other things you need to make your Enterprise 2.0 efforts successful:

– A purpose – Enterprise 2.0 won’t succeed if it’s a solution looking for a problem.

– A vision – "Think Big. Start Small. Act Fast."

– A success metric –Have a business purpose in mind and if you know what that purpose is, you’ll know what to measure.


On social Software/networks/search


The Enterprise Value of Social Software

Ignoring social software can be a mistake. Applied against specific operating problems, social software can enable companies to respond efficiently to changing demands. It can provide the platform for scaling and amplifying connections and tapping into the knowledge flows within a company. The potential result: better meeting customer needs, increasing the knowledge of participants and sustained performance improvement.

Social software has the potential to drive real value for companies through all three levels of pull described in our book.

– Social software connects us more easily to the resources we need

– Social software amplifies connections, increasing the company's opportunities for serendipity

– Social software provides a platform to achieve sustained performance improvement


Mining social networks: Untangling the social web

Of course, companies have long mined their data to improve sales and productivity. But broadening data mining to include analysis of social networks makes new things possible.

Where is network analysis headed? The next step beyond mapping influence between individuals is to map the influences between larger segments of society.

Once… societal networks of influence can be accurately mapped, they can be used to promote the spread of particular ideas—those that support stability and democracy, for example.



Search Takes a Social Turn

On Google and other search engines, searches for things like hotels or electronics can turn up a lot of online clutter and spam. Instead, many people informally poll their friends for recommendations, often through social networks like Facebook and Twitter.

“Exposing higher-quality recommendations in more obvious and prominent ways would improve the health of the system”

Hunch, a start-up based in New York, wants to go beyond cataloging the places and products for which your friends have already expressed affection. With some complex software, it tries to use that information to predict what other things you might like, even if nobody you know has ever offered an opinion on those things before.

The friend trend, where likes matter more than links, could eventually present a significant challenge to Google, which has struggled to create appealing social services.



Great resources for understanding the social workplace

A framework for the social enterprise

Classifying Enterprise 2.0 use cases 

Social Media case studies 


Lamia Ben


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