I had a nice conversation with a friend over how important it is to have a personal social media strategy. It can be summarized in a single sentence: Channeling the right information to the right people at the right time.
Easier said than done, right?
Well the real complexity comes from the need to know
1. who you are?
2. who is listening ?
4. What channel are you using?
3. what Do you intend to do with your Network?
I’m an over-sharing person, my motto? “knowledge was made to be shared”. I used to send everything I considered interesting to everyone I know. Then I realized (with external help, that is) that on some networks, I didn’t get any feedback. And it hit me, what I think is interesting isn’t necessarily that much appealing for everyone else. Obvious right?
I decided then to set a personal social media strategy. It goes something like this:
Facebook: I have a bench of family members but mostly techy friends in there. I often share funny comics, green videos, life hacks articles and technology memes.
Twitter: This is where I share everything related to my PHD, mostly social media and Enterprise 2.0 links.
Mailing lists: I still haven’t figured that one out yet (it’s an internal joke, sorry I’m the only one laughing)
I share just as much as I used to, but definitely not in the same way. How about you? What is your personal social media strategy?